World Business News

Friday 15 March 2013

Google Reader a DOG product?

http://www.euronews.com/2013/03/14/web-google-puts-its-reader-to-sleep-outrage-ensues/

Google have decided to kill off one of their products in what they have termed "A second spring of cleaning..." Is this a valid example of a Dog product?

"While the product has a loyal following, over the years usage has declined. So, on July 1, 2013, we will retire Google Reader. Users and developers interested in RSS alternatives can export their data, including their subscriptions, with Google Takeout over the course of the next four months."

A declining user base along with a market that does not appear to be growing? Plus a strategy to move users to a new question mark product in Google Takeout.

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