World Business News

Monday 25 April 2011

Unit 4: Morrisons Case study / Summary analysis


As promised, here is the link to the 13 page summary of the Morrisons case study....I think you should read this as a summary and use the 98 page tutor2u one as your major revision.

Click here for the link.

NB: Although the CPA numbers are correct, ignore the 'Dummies'. They are activities just like any other.....

Sunday 24 April 2011

Unit 2: Excellent revision aid..a must for all students

Click on the highlighted bit to access links to notes and case studies....


Saturday 23 April 2011

Unit 1: Excellent revision guide...a must read for all students

Click on the highlighted bits to send you to relevant notes/articles....


Unit 4: Updated resource bank: Excellent revision aid

Click on the highlighted bits to send you to notes and case studies on relevant articles...


Wednesday 20 April 2011

Exam Technique - How to answer big Questions...

This is a very simple structure that should help you answer questions that are over 12 marks. Here is a typical 16 mark questions from unit 4 (structure can be applied to all units):-

Do you think that going ahead with the expansion plans would increase Two Seasons Ltd ’s profits? Justify your view.


A really good way in which you can write a focused answer is to use the key words in the question at the beginning of each paragraph. For example:

One reason why going ahead with the expansion plans would increase Two Seasons profits is ......................

Another reason why going ahead with the expansion plans would increase Two Seasons profits is ..........................

However, a reason why going ahead with the expansion plans may not increase Two Seasons profits is ..............

Another reason why going ahead with the expansion plans may not increase Two Seasons profits is .........

Overall, going ahead with the expansion plans will/ will not increase Two Seasons profits because ................

This is a really simple structure to follow and one which will keep you fully focused on the question you have been asked. Obviously the quality of the response depends on your ability to come up with logical arguments, analyse and evaluate them, however, following this structure at least ensures you answer the question you have been asked.

Enjoy!

Saturday 16 April 2011

Unit 4: Holiday Questions to complete...

Have a go at the following quesions..

Q1) Explain how the Boston Matrix can contribute to Morrison’s corporate planning. (5 Marks)

Q2 What do you understand by the term, 'Mission Statement' and how do you think Morrisons use their statement to improve sales? (8 Marks)

Thursday 14 April 2011

Motivate these workers!: The Worst Jobs in the World Matrix

So you think double Business last two periods is bad? Amusing look at some of the more unpleasant ways of earning a crust past and present found here in Lapham´s Quaterly. I have worked in a cream packing factory, worked nights packing fresh food and been a gravedigger. The experiences spurred me on to get some qualifications....


Wednesday 13 April 2011

Year 11 Business: What is Ratio Analysis

This would be useful revision for all Business Studies students.....


Monday 11 April 2011

Thursday 7 April 2011

Unit 4: Morrisons Mission Statement

This was the reply I got from their marketing department....


'It is our aim to become the Food Specialist For Everyone'.

Catchy huh??????

On a serious note, what are the advantages of havng a mission statement?
Do you think this conveys the right message for all stakeholders?

Many organizations publish a statement of Mission for use by people inside and outside an organization.


Inside an organization a public declaration can be used to:

coordinate the decisions and actions of an organization.

inspire people in the organization to stretch and attempt more.

help workers anticipate customer needs, resulting in a higher level of customer service.

get people to act with a common purpose.

limit what an organization should not do .

Outside an organization:

A public declaration can inform customers of the benefits and advantages of what that organization offers.

It fulfills a requirement of many customers and lending organizations.


Mr B

Monday 4 April 2011

Unit 4: Making Strategic Decisions (Excellent Notes)

4a.2 - Making Strategic Decisions

Sunday 3 April 2011

Unit 4: Morrisons Homepage

Click here to access the Morrisons Hompage...it has a wealth of information on the company, including financial info, CSR info and strategy.

Saturday 2 April 2011

Unit 4: Stakeholders - Every Little Helps

The Unit 4 case study is obviously about Morrisons, and this piece refers to Tesco. However, the issues facing the STAKEHOLDERS are the same. I found a couple of useful resources related to the issue of proposals for new supermarkets to be built.

Firstly there is an excellent video clip (Click here) which shows a number of stakeholder views. How many stakeholders can you identify? And can you spot the lengths supermarkets will go to to win over the stakeholders that could have influence over there plans?

And secondly, here are some articles about a proposed new Tesco to be built in a town 3 miles from where I live.

Article 1

Article 2

The first article is particularly interesting as it reveals that local people have actually lobbied the town council to have the new store come to the town rather than travel to neighbouring towns to do a supermarket shop. This in stark contrast to the public view usually put across in the media.

Unit 4: Making Business Decisions revision notes

Edexcel A2 Unit 4a - Making Business Decisions