Unit 4: Morrisons Mission Statement

This was the reply I got from their marketing department....

'It is our aim to become the Food Specialist For Everyone'.

Catchy huh??????

On a serious note, what are the advantages of havng a mission statement?
Do you think this conveys the right message for all stakeholders?

Many organizations publish a statement of Mission for use by people inside and outside an organization.


Inside an organization a public declaration can be used to:

coordinate the decisions and actions of an organization.

inspire people in the organization to stretch and attempt more.

help workers anticipate customer needs, resulting in a higher level of customer service.

get people to act with a common purpose.

limit what an organization should not do .

Outside an organization:

A public declaration can inform customers of the benefits and advantages of what that organization offers.

It fulfills a requirement of many customers and lending organizations.


Mr B