World Business News

Monday 6 September 2010

Year 11 Business Studies: Dragons Den Exercise (Part 1)

Part 1

You are about to watch a clip from ‘The Dragons Den’. Whilst you are watching the clip I want you to try and answer the following questions.

This is not a test, some of the questions will be open ended and based on your opinions.



What is the company name?

Give a brief synopsis of the business?

What was the valuation the directors placed on the company?

Do you think they have a 'unique selling point' (USP)?

What is the estimated market size? (ie number of potential customers)

What is their estimated market value?

How many customers do they have at present?

How many restaurants are on board and what % of London does this make?

What would they do with the money?

Would you invest?

Part 2

What was the turnover figure for the last financial year?

What are the turnover projections, expenses and net profit estimates for years 1 - 3?

Would you invest?

Would you invest now?

Now work in pairs: I want you to discuss what was good about this model, what was bad about the model and the reason why you as a pair decded to invest or not in the business?

Part 3

You are now going to split into 4 groups. I want you to discuss and come up with a potential business idea. Eventually you will present to myself, Mrs McCormack and Miss Meeajan. (The Dubai Dragons)

In the presentation, you will have a valuation of the company, an estmated sales projection and profit figure for 3 years.

This will be a competition. You will be presenting to the Dubai dragons, but your peers will also comment on the positives and negatives of your pitch.

NB During the pitch you will be expected to dress appropriately...you decide!

Mr Bentley

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