The updated list has been published by Interbrand (the people who brought you the slogan “a Mars a day helps you work, rest and play”) and they describe it as the ‘definitive ranking of the world’s most valuable brands’.
There are several activities to think about before you actually start looking at the list.
Firstly, set yourself the quick challenge of trying to anticipate which brands you’ll see in the Top 10 or Top 20. Next, try to think who is on the way up and who has had a difficult year. The league table helpfully compares the ranking this year with last.
http://www.interbrand.com/en/knowledge/best-global-brands/best-global-brands-2008/best-global-brands-2010.aspx
The last question is the most interesting. How would you compile a league table like this? What factors might you rake into account? Helpfully, here's how 'Interbrand' did it:-
http://www.interbrand.com/en/best-global-brands/best-global-brands-methodology/Overview.aspx
No comments:
Post a Comment