Unit 4: Stakeholders - Every Little Helps

The Unit 4 case study is obviously about Morrisons, and this piece refers to Tesco. However, the issues facing the STAKEHOLDERS are the same. I found a couple of useful resources related to the issue of proposals for new supermarkets to be built.

Firstly there is an excellent video clip (Click here) which shows a number of stakeholder views. How many stakeholders can you identify? And can you spot the lengths supermarkets will go to to win over the stakeholders that could have influence over there plans?

And secondly, here are some articles about a proposed new Tesco to be built in a town 3 miles from where I live.

Article 1

Article 2

The first article is particularly interesting as it reveals that local people have actually lobbied the town council to have the new store come to the town rather than travel to neighbouring towns to do a supermarket shop. This in stark contrast to the public view usually put across in the media.