Exam Technique - How to answer big Questions...

This is a very simple structure that should help you answer questions that are over 12 marks. Here is a typical 16 mark questions from unit 4 (structure can be applied to all units):-

Do you think that going ahead with the expansion plans would increase Two Seasons Ltd ’s profits? Justify your view.


A really good way in which you can write a focused answer is to use the key words in the question at the beginning of each paragraph. For example:

One reason why going ahead with the expansion plans would increase Two Seasons profits is ......................

Another reason why going ahead with the expansion plans would increase Two Seasons profits is ..........................

However, a reason why going ahead with the expansion plans may not increase Two Seasons profits is ..............

Another reason why going ahead with the expansion plans may not increase Two Seasons profits is .........

Overall, going ahead with the expansion plans will/ will not increase Two Seasons profits because ................

This is a really simple structure to follow and one which will keep you fully focused on the question you have been asked. Obviously the quality of the response depends on your ability to come up with logical arguments, analyse and evaluate them, however, following this structure at least ensures you answer the question you have been asked.

Enjoy!