This was the reply I got from their marketing department....
'It is our aim to become the Food Specialist For Everyone'.
Catchy huh??????
On a serious note, what are the advantages of havng a mission statement?
Do you think this conveys the right message for all stakeholders?
Many organizations publish a statement of Mission for use by people inside and outside an organization.
Inside an organization a public declaration can be used to:
coordinate the decisions and actions of an organization.
inspire people in the organization to stretch and attempt more.
help workers anticipate customer needs, resulting in a higher level of customer service.
get people to act with a common purpose.
limit what an organization should not do .
Outside an organization:
A public declaration can inform customers of the benefits and advantages of what that organization offers.
It fulfills a requirement of many customers and lending organizations.
Mr B