Unit 3: Emerging Markets: Excellent summary video

Here is another ‘perfect plenary’ video for the topic of emerging markets.


At under 4 minutes it provides an excellent summary and looks at how emerging markets are proving profitable for YUM brands as some of the YUM brands experience slow growth in the States.

It also covers issues such as first mover advantage and inflation in emerging markets.

Shame it's 4 days too late, but could be useful for any potential retakers....

Emerging Markets Prove Profitable for Yum Brands