Unit 3: Corruption in Russia makes it a Tough Emerging Market for International Brands

The chart above highlights the issue of corruption in the world. The darker the colour, the more corrupt!

This short BBC video highlights the issue of corruption in Russian business life - a potentially major concern for international businesses looking to enter and expand into a huge potental market.

Short BBC Video on corruption in Russia

This is also an problem in China and India, with many companies being given preferential treatment by government officials in return for cash.

Check out this BBC article which explains just how much of an issue it is...