Unit 3: Great article on tips on expanding overseas....

PA Consulting’s head of emerging markets Dean White has contributed a recent article to The Times Business Section on how to expand into emerging markets. The article gives a ten point guide on how to overcome the risks that come with trying to expand overseas…


Lots of practical advice in the brief article - very relevant for students preparing for BUS 3 (Jan 2011).

Click on this link!

The ten tips in summary are:
- Research

- Have an exit plan

- Choose the right place

- Everything will be different

- Take a test run

- Don’t think like a colonialist

- Know the rules

- Relationships are critical

- Learn from others’ mistakes

- Employ the right people