World Business News

Sunday 12 May 2013

BEP Refresh

Break-even = Fixed Costs/Contribution per unit

Contribution per unit = Selling Price-Cost Price

e.g. FC=$9000 & VC per unit = $25 & Selling price = $35.

How many units need to be sold?

9000/CPU(SP35-VC25)

BE = 9000/10

BE = 900 Units


Margin of safety = The difference between predicted total revenue and the break even point. In other words the level of profit a business expects to make against the level at which it will cover its costs.

Larger MOS = Stronger chance of making a profit and less susceptible to changes in market conditions. Also can be used to help with securing finance etc.

MOS = Predicted Sales-BEP

E.G. Predicted units sold from example above is 1000 therefore MOS = 1000-900 = 100 Units. This is about 10% so you could argue that this is a small margin if the product was quite low value and it was a new business unsure of its actual sales and predicting BEP for the first time. Therefore they need to lower prices or increase advertising to ensure they sell more units.

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