"Define primary (quantitative and qualitative) and secondary research and why they are used, eg to quantify demand and gain insight into consumer behaviour. In addition, students can use a business textbook to define methods of research.
Identify problems that arise with
small sample sizes; and the sampling method used, eg convenience sampling and
potential bias."
Here is some information on different sampling methods that could be used by start ups and what sampling is
Plus a case study
There is also a revision quiz here you can use to test yourselves
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