Here are some suggested links to video resources which help us strike a balance when using McDonalds as part of teaching corporate social responsibility.
The first video below is a five minute official review of McDonalds’ CSR activities and programmes. As Ian points out, the video is clearly one-sided, but could spark some debate as to the extent to which students feel the reality matches up to the standards portrayed. Loads of stimulus for community engagement, working with suppliers, reacting to NGO campaigns and changing consumer tastes/expectations. Failing that, just admire the embroidered animals on the blouse of the Animal Welfare Professor!
The second clip is the one which is likely to provoke quite a lively response and hopefully some useful discussion.
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