World Business News

Thursday 3 February 2011

Unit 4: Corporate Strategy

Much debate in the UK currently about the media ownership interests of Rupert Murdoch and News Corporation.  And now you can add a new newspaper title to his portfolio - The Daily.  

What sets The Daily apart is that it is an iPad-only newspaper.  The Daily will cost 99 cents (60p) a week and will be sold exclusively via Apple’s iTunes store. The paper will initially only be available in the US. News Corp has hired about 100 journalists to work on it.But, will it work?

This BBC video takes a brief look at the new digital newspaper:



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