Unit 3: The Marketing Mix Challenge in reaching the Muslim Market

Click on this fantastic 3 minute video  which examines how businesses adapt their marketing mix to targeting the emerging global market for Muslim consumers. An ideal lesson starter video.

Companies wanting to sell to a mass market have traditionally looked at the potential of the huge populations of India and China.


But now businesses are turning their attention to a new audience: the global Islamic community.

With nearly a quarter of the world's population being Muslim, it is a big draw.

Why is marketing to Muslims any different to selling to other communities, and what is the key to success in cracking the market?