The story is simple. The global recession simply hasn’t dampened Google’s performance. It has announced continued growth in its core business - the display and sale of online advertising. It is generating stunning profits nearly all of which are retained and reinvested in a wide range of internal development projects and external acquisitions.
Indeed Google has made dozens of acquisitions in the last 12-18 months and it is also investing heavily in internal R&D projects with the aim of “solving the world’s problems using technology”. The savvy business student will see that Google is now much more than a search engine - it is using its massive retained profits to diversify into a wide range of seemingly unrelated industries.
Will it succeed? Wher does it go next?......
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