Unit 4: More Morrisons and CSR (Added Value?)

Unit 4: Morrisons - it's on Facebook!!!

Click here for the Morrisons facebook group. Dedicated to Unit 4a - Questions.........I'm all over it!!!

Unit 4 - Online shopping & Morissons + practice Question

Click here to access an article from the Telegraph on 'Online Shopping'.

Here are some questions you should attempy also...

Evaluate the effectiveness of Morrison's marketing mix. (30 marks)

Below is a simple plan that you might want to follow when attempting the question....

What is included in the marketing mix? Think about the theory that needs to be included.


Analyse Morrison’s marketing mix

Introduction


Point

Application

Analysis

Evaluate

Point

Application

Analysis

Evaluate

Point

Application

Analysis

Evaluate

CONCLUSION

Unit 4: Strategy explained - Insights into Amazon

A quite brilliant deck of analytical slides here from Fabernovel which explain the business strategy of Amazon.com. Lots of detail, of course, but within this presentation is a gold mine of strategic insights into all aspects of Amazon.

Activity: Read the presentation below and highlight five key points or pieces of evidence that illustrate how a firm can be so successful online. (really useful exercise as it could easily be a question on your unit 4 paper)


Students might be surprised by the sheer variety of businesses owned by Amazon. The business has diversified significantly since it launched its original online bookselling operation. Amazon’s growth has been both internal (organic) and external (via acquisitions).-

Another key point is that Amazon incurred substantial losses during a prolonged “start-up” phase. It invested to ensure that it had significant competitive advantage from its e-commerce platforms. The subsequent return on that investment is impressive.

Amazon’s revenue growth is particularly impressive. One slide compares the total revenue earned in the first five years. Amazon achieved $2.8bn, compared with $1.5bn for Google and just $0.4bn for eBay.

The essence of Amazon’s e-commerce business model can be summed up in three words (which underpin all its e-commerce activities):

- Convenience

- Low prices

- Large selection

Here is the streamed presentation via slideshare;

Amazon.com: the Hidden Empire

View more presentations from faberNovel

Unit 2: June 10 - Mark Scheme

Business Studies Unit 2 Jun 10 - Mark Scheme

View more documents from mattbentley34.

Unit 4: Morrisons strategic plan: now with possible questions attached!

Click here to access the Morrisons website. It is really useful to understand how they want to increase sales in a saturated market.

Key issues include:

Fresh & cheap
Vertically integrated
Skilled workers

See below for some possible exam style questions...(thanks to Miss Meeajan for these)

Unit 4: Exam style Questions

View more presentations from mattbentley34.

All Units: Business Studies Revision Presentations

Click here to access a link to a host of revision presentations from Tutot2u web site. They focus on key parts of the Business Studies course - the links are listed in alphabetical order. A must for last minute revision...