World Business News

Saturday, 14 May 2011

Unit 4 - Online shopping & Morissons + practice Question

Click here to access an article from the Telegraph on 'Online Shopping'.

Here are some questions you should attempy also...

Evaluate the effectiveness of Morrison's marketing mix. (30 marks)

Below is a simple plan that you might want to follow when attempting the question....

What is included in the marketing mix? Think about the theory that needs to be included.


Analyse Morrison’s marketing mix

Introduction


Point

Application

Analysis

Evaluate

Point

Application

Analysis

Evaluate

Point

Application

Analysis

Evaluate

CONCLUSION

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