Click here to access an article from the Telegraph on 'Online Shopping'.
Here are some questions you should attempy also...
Evaluate the effectiveness of Morrison's marketing mix. (30 marks)
Below is a simple plan that you might want to follow when attempting the question....
What is included in the marketing mix? Think about the theory that needs to be included.
Analyse Morrison’s marketing mix
Introduction
Point
Application
Analysis
Evaluate
Point
Application
Analysis
Evaluate
Point
Application
Analysis
Evaluate
CONCLUSION
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