Unit 2: Jan 11 Mark scheme

Unit 2 Jan 11 - Mark Scheme

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Morrisons: Pre Seen Case Study

Morrisons: Analysis of Pre-Seen Case Study

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Unit 4: Morrisons Mission Statement

This was the reply I got from their marketing department....

'It is our aim to become the Food Specialist For Everyone'.

Catchy huh??????

On a serious note, what are the advantages of havng a mission statement?
Do you think this conveys the right message for all stakeholders?

Many organizations publish a statement of Mission for use by people inside and outside an organization.


Inside an organization a public declaration can be used to:

coordinate the decisions and actions of an organization.

inspire people in the organization to stretch and attempt more.

help workers anticipate customer needs, resulting in a higher level of customer service.

get people to act with a common purpose.

limit what an organization should not do .

Outside an organization:

A public declaration can inform customers of the benefits and advantages of what that organization offers.

It fulfills a requirement of many customers and lending organizations.


Mr B

Unit 4: Making Strategic Decisions (Excellent Notes)

4a.2 - Making Strategic Decisions

Unit 4: Morrisons Homepage

Click here to access the Morrisons Hompage...it has a wealth of information on the company, including financial info, CSR info and strategy.

Unit 4: Stakeholders - Every Little Helps

The Unit 4 case study is obviously about Morrisons, and this piece refers to Tesco. However, the issues facing the STAKEHOLDERS are the same. I found a couple of useful resources related to the issue of proposals for new supermarkets to be built.

Firstly there is an excellent video clip (Click here) which shows a number of stakeholder views. How many stakeholders can you identify? And can you spot the lengths supermarkets will go to to win over the stakeholders that could have influence over there plans?

And secondly, here are some articles about a proposed new Tesco to be built in a town 3 miles from where I live.

Article 1

Article 2

The first article is particularly interesting as it reveals that local people have actually lobbied the town council to have the new store come to the town rather than travel to neighbouring towns to do a supermarket shop. This in stark contrast to the public view usually put across in the media.

Unit 4: Making Business Decisions revision notes

Edexcel A2 Unit 4a - Making Business Decisions