Unit 4: Mothercare - A change of Strategy

Mothercare announced a fall in full year profits this morning, along with some of it’s key plans for the next year or so. This BBC article provides some details which will be of interest to students looking for real life examples of strategy change.


There is plenty for students to get their teeth in to here, in particular:


* retrenchment in the face of an economic downturn and increasing competition

* more emphasis on developing overseas markets

* a focus on on-line business and wholesale business

This could easily be a future case study for Unit 4.

There is also an article in the Guardian on this which has a bit more detail (Click here)

The subject of reducing High Street presence can also be seen in the recent appointment of Mary Portas as the new tsar to try to revitalise UK town centres (Click Here).