World Business News

Sunday, 22 September 2013

Tesco facing problems in China

Tesco is bringing its nine-year solo venture in China to an end at a cost of up to £1.5bn making it the grocer's latest aggressive international expansion to unravel.

The world's third largest supermarket is in negotiations with China's biggest retailer, state owned China Resources Enterprise, to create a joint venture where Tesco's 131 stores in the country would merge with CRE's 2,986 sites under the Vanguard brand.

Tesco is expected to pay millions in fees for the deal, which will leave it with a 20% stake, however, it means the Tesco name is likely to disappear from the country all together following integration.
Both sides are understood to have been in talks since before Tesco's full year results in April where chief executive Philip Clarke said the company would take a "more cautious" approach towards China.

Three years ago, in his previous role as head of international, Clarke had unveiled plans to open 80 vast shopping malls, all including a Tesco hypermarket, across China that would have made its retail portfolio bigger than the UK.However, following the disastrous withdrawal from its ill-fated US Fresh & Easy venture which cost £1.8bn, Clarke has refocused his attentions on the UK and reining back excessive spending on expansions.

It is not known how much Tesco has spent on its Chinese venture so far, however, former chief executive Sir Terry Leahy revealed in 2010 that the company planned to spend £2bn in the country by the end of 2015.

In its most recent quarterly trading update the company revealed that like for like sales in China had fallen 4.9% and that sales fell in every international location except Malaysia and Hungary.
The memorandum of understanding with CRE is unlikely to see any deal completed until next year, but if successful it would create a business with annual sales of £10bn.
Analysts generally welcomed the move, saying Tesco was unlikely to become a serious national contender without investing billions of pounds more into the country.
Mike Tattersall, retail analyst at UBS, said: "It's a pretty sensible transaction all round. Tesco has a sub-scale business in China. To achieve scale and profitability they would need to spend a lot of money, billions more.

"That does not fit with the current strategy of the group which is all about cash generation and fiscal responsibility."In the development of a market like China consolidation is a natural progression. It's not the embarrassing retreat that happened in the US. They got the business where they wanted it to be without spending lots of money."

The entrenchment is the latest by Tesco this year, after it pulled out of the US and Japan, although it has had some success in the far east, with South Korea and Thailand both performing well.
The plans for a US sale continues, but so far no buyer has emerged and there are now suggestions that the only viable option may be to shut down the operation.

According to Tesco's website, China still remains "strategically important". The grocer opened 12 new hypermarkets last year, and is due to launch an online groceries business in Shanghai later this year.However, Tesco has struggled to win over Chinese customers. Last year sales dropped 1%.
Other British retailers have also struggled in China in recent years. B&Q attempted a solo expansion into China in 1999 which was initially successful, but eventually led to the company cutting half its number of stores after years of losses.

Marks & Spencer, which has stores in Shanghai, had a disastrous initial launch after the company shunned local knowledge and hoped to copy the same model as its Hong Kong stores. The business is now improving.

Tattersall explained the difficulties with expanding into China: He said: "The problem with China is how attractive it is. It's so big and it's long term pot is so large that all the international retailers are looking at the same metrics. All the lights go green and they all pile in at the same time. Everyone is throwing capital at it so you have more and more competitors at the same time. Like-for-like growth is very difficult to come by and gross margins are tough.

"Inflation is high so from a food retailer's perspective, you have to pay a lot in wages, which is going up at double digit rates too."

Saturday, 21 September 2013

‘Further expansion of the EU represents a great opportunity for large UK companies wishing to become global players’ discuss.


The European Union is a trading bloc in which attempts to foster economic unification between its members. The EU allows for any member countries and their citizens to move freely amongst the member states, work in any country within the EU and claim welfare from within these countries. Businesses have the benefit of being able to trade with countries within the EU that uses the same currency, therefore reducing the transaction fees of exchanging currencies. Although the UK uses the British Pound, exchanging the Pound to the Euro is still beneficial as all remaining countries in the EU are able to trade using the same currency. Also, there are no exchange rate fluctuations within the EU as the EU sets a standardised rate for all member countries. This means that UK businesses will not suffer from fluctuations in demands and problems accessing loans and credit due to an uncertainty of exchange rates. Free trade also allows for increased competition within the EU allowing businesses to make use of Brand Loyalty and repeat purchases from customers who value the businesses product. However, increased competition for example from Italian firms against UK firms, may cause a decrease in demand and sales as consumers now have more choice within the EU which may lead to price wars. Price wars will cause firms to compete for consumers by lowering their prices to beat other firms in the industry. UK businesses may then experience a decrease in revenue and therefore profit. If the EU expands, there will be more competition and a less concentrated market for industries which can be negative towards UK business sales. Also, as the EU has high regulations and powerful unions, employing staff for UK businesses may be difficult and could increase wage costs as UK businesses are forced to comply with EU enforced minimum wages and working condition standards. While the EU does have benefits for the UK businesses, the EU costs the UK more than what it gets in return and UK businesses may suffer with the dramatic increase of competition.

Thursday, 19 September 2013

A2 Business Students

Join my Edmodo group using the below link

edmo.do/j/tngspc



Saturday, 14 September 2013

Emerging Markets Driving Demand for Luxury Goods

Awesome article on our current International trade and Emerging Markets topics.

The power shift in economic power can be linked to the fact that the demand for these goods is being taken up by consumers who are not from the U.S, Europe and Japan. The fact that these consumers are much younger than their "western" counterparts also sends a message for the future. These wealthy consumers have a lot of productivity left in their life spans. Can the old economic powerhouses keep up?

http://www.usnews.com/sponsored/features/the-changing-face-of-luxury


Sunday, 2 June 2013

Mr Oates Today

Hi Guys

Anyone looking for me come and find me in room 207 as I have been turfed out by exams.

Cheers

Mr Oates Today

Hi Guys

Anyone looking for me come and find me in room 207 as I have been turfed out by exams.

Cheers

Saturday, 1 June 2013

Medis & Mariah Summit 1

Set of questions by the grusome twosome!

Price Taking (Stolen from tutor 2 u as I am lazy)

Competitor-based pricing

If there is strong competition in a market, customers are faced with a wide choice of who to buy from. They may buy from the cheapest provider or perhaps from the one which offers the best customer service.  But customers will certainly be mindful of what is a reasonable or normal price in the market. 

Most firms in a competitive market do not have sufficient power to be able to set prices above their competitors. They tend to use “going-rate” pricing – i.e. setting a price that is in line with the prices charged by direct competitors.  In effect such businesses are “price-takers” – they must accept the going market price as determined by the forces of demand and supply.

An advantage of using competitive pricing is that selling prices should be line with rivals, so price should not be a competitive disadvantage.

The main problem is that the business needs some other way to attract customers.  It has to use non-price methods to compete – e.g. providing distinct customer service or better availability.

Above the line and below the line

Above the line promotion
This is paid for communication in the independent media e.g. advertising on TV or in the newspapers.  Though it can be targeted, it can also be seen by anyone outside the target audience.
The main aims of above-the-line promotion are to inform customers, raise awareness and build brand positioning.  Above-the-line tends to have a higher cost since the promotional methods used are less precise.



Below the line promotion
This concerns promotional activities where the business has direct control over the target or intended audience. There are many methods of below-the-line, including sales promotions, direct marketing, personal selling and sponsorship.



Sponsorship is controlled because you can decide who is being sponsored and what event. 


Product Design Mix

The design mix is defined as: Where an organisation considers the three main aspects of a potential product weighing up the different features and how they will best fit the target market.